American Music Awards Gala

Esquire & Sony BMG


Music industry legend Clive Davis and his team at Sony BMG requested that Nine Entertainment serve as the Executive Event Producer at the 2004 American Music Awards after party in Beverly Hills, CA.

Nine Entertainment suggested that the event be held at The Esquire House. Commonly referred to “The Ultimate Bachelor Pad”, the house exists to ‘dimensionalize’ the magazine and bring it to life in an experiential way.

Nine brought the vision to life by connecting the teams at Sony and Esquire— and produced the sound, lighting, catering, florals, red carpet design, staging, and everything in between.

Working in a remote space and location, Nine Entertainment executed a flawless evening to remember.