Experiential Marketing in LA

Hearst Media & Hugo Boss


  • Event Design


As sponsors of the 2005 LA music festival, ‘A Sounds Eclectic Evening’, Hearst Media and Hugo Boss hadn’t yet secured a plan for sponsorship booths at the festival. A performance by Coldplay had just been announced last minute, and tickets to the event immediately sold out. This quickly prompted the client to pull something together. The sponsors wanted to take advantage of the high-volume exposure, and contacted Nine Entertainment to build unique, eye-catching sponsor display areas.

With no significant budget or resources, Nine’s team created an original theme titled ‘Garage Rock N’ Roll’, and built them just in time for the event. The booth was a monumental success, gaining the brands exposure to more than 5,500 attendees and major exposure on TV & Radio.